Sunday, June 6, 2010

Givenchy Handbags

I heard from a very good friend of mine last week, she is an Italian in Paris. She has worked for several of the top European brands and has recently been hired by Givenchy. Of course when I got the news my first reaction was, "that's fantastic, their bags are so cool right now!"

This is how we have measured the value of a brand for years..... how cool are their handbags? The clothes, shoes, and even which stars are their ambassadors can't compare. If the bags aren't cool, it's almost embarrassing to be associated with them no matter what the name on the label is.

Now you can understand that this is why I chose to begin my namesake brand with handbags. They represent the stylistic direction and ambition of a brand, and they are works of art in themselves.


Sincerely,
Lex

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