Saturday, January 31, 2009

Pitti Filati

The 64th edition of Pitti Filati was held last week at the Fortezza da Basso in Florence, Italy.  Upon entering the yarn fair, we found ourselves submerged in an urban setting conceptualized by Angelo Figus and Nicola Miller.  Their research of colors, yarns, and trends for Spring/Summer 2010 was revealed to us through a cityscape entitled HUMANIZE-ME.  Starting with a sporty street and graphic inspiring area, we then moved our way to a city spa, a city park, a gaming area, and finally to the workforce.  Of these area's the most directional inspirations were from the following categories:

Monopoly - the 1935 board game published by Charles Darrow after the Great Depression is a strong source of inspiration for 2010.  It was developed in the early 1900's in order to explain the world of finance and taxation which has again become our global fascination today.  For further affirmation of this societal movement, in recent years McDonald's ,Hasbro, and most recently Shell have been using McDonald's Monopoly as a sweepstakes advertising promotion.

Men at Work - think stimulus plan and bank bailouts.  In this area the trends are directed towards workman's clothes as well as corporate suits.  We are already beginning to see this trend with the return of the jumpsuit in women's wear.  Recycling, deconstruction, and heterogeneous materials are an important part of the M.A.W. mix.  

City Spa - a place of zenful ease and luxurious self-indulgence from the frenetic city dweller's lifestyle.  This is the area where inspiration for materials in high demand can be found such as linen, organic cotton, milk, and bamboo. 

The direction for Spring/Summer 2010 is about global and self awareness.  A strong interest in the environment is ever present in the demand for organic materials and a soothing color range with an emphasis on pastels in blue and green.  At the other end of the spectrum, Spring 2010 is influenced by pop culture and the decisive colors in shades of yellow, orange, and red.  Overall, there is a continuation in crystals and sequins, pleats and origami, and feathers and fringe.

Looking forward to 2010!    

Sunday, January 25, 2009

Men's Runway Shows Winter 09/10

If the men's runway shows in Milan and Paris are any indication of the future of the economy, it looks like we are in for more rough times despite all our hope in the next coming Fall.  Gone were the glossy fabrics, big logos, and brash colors.  Classic cuts, sober hues, and trends leaning towards elegant and understated were everywhere.  It sounds dismal, but the world of luxury design will be anything but boring this Fall.  It's a buyers market and the conscientious consumer may choose to stick to basics, but that doesn't mean that basics can be stale and still sell.  On the contrary, designs better be fabulous in order to survive this global economic meltdown.  If you love design and have some spare change, it will be a great time to invest in pieces that will surely be stylish throughout the years.  Collections to check out:  Alexander McQueen, Dolce & Gabbana, Roberto Cavalli, Moschino, Prada, and Burburry. 

Monday, January 19, 2009

Hero of Rome

Above is the latest advertising campaign for Miu Miu starring Katie Holmes.

The source of inspiration for this stunning photograph is the legend of Gaius Mucius Scaevola, dating towards the beginning of the Roman Republic. He was a noble Roman citizen, famous for his bravery. When the Etruscan king Lars Porsenna besieged Rome, a young Gaius Mucius attempted to assassinate him. He mistakenly killed one of Porsenna's secretaries instead. When brought before Porsenna, he thrust his right hand into the flame that was meant to be his punishment. Having shown no sign of pain, Porsenna was impressed by his courage and freed him. Upon his return to the city, he was given the surname Scaevola, or lefty, because his right hand was maimed. The Senate then granted him the land Mucia Prata, or Mucian Medows.

Ancient Rome is a great source of inspiration in women's wear today. Women's garments at that time did not usually have elaborate construction, but were often very decorated by the use of dying, printing, and plise'. Thin belts were then tied around the waist to give shape to the dresses.

Miu Miu's advertising campaign represents the strength, courage, and loyalty that they see in their muse as well as the inspiration they used for their collection of beautifully pleated garments.

Sunday, January 18, 2009

The Golden Globes

Drew Barrymore hit the nail on the fashion head at the Golden Globes following the three G's:  Gorgeous, Glamorous, and Goddess.  She pouted for the cameras in this John Galliano asymmetrical gown and her best accessory was a sultry Monroesque pose.  She gave the public exactly what they were looking for in these uncertain times.... glamorous escapism.